Hi, I’m a UX Lead based in Vancouver!
I have over 10+ years of experience driving strategic research that shapes product direction and builds user-centered culture.
I mentor forward-thinking teams to co-design delightful digital solutions using empathy and human centered design-thinking to create products and services that people actually want.
UX Strategy Trusted by:
The customer journey is often more complex than simply visiting a website.
While it's important to provide an awesome online experience, these days there's a lot more you can do to uncover insights about how your target customers interact with your brand.
With modern UX research techniques, I will work with your teams to define your competitive product strategy in terms of design ecosystems, to create better, faster and simpler user journeys.
Business Value
Test market fit by creating useful, usable, and delightful products and services
Customer Experience
Improve your understanding and empathy around your user needs
Leverage customers voice to drive important business decisions to strengthen product-fit
Organizational Capacity
Align entire product team, designers, and engineers to ground strategic decisions based on user insights
Product MVP Validation
Design Thinking Workshops
UX Research
Co-Design Jams
Service Design
Customer Journeys
Product Road Mapping
I have an existing product I want to keep but want to refine
I am starting a new product idea and need early validation
I am overwhelmed and need help from beginning to completion
UX research is new to my team! We’d love to learn by doing and be equipped with valuable new UX skills
UXR Collective Blogger
In my spare time, I am also a blog writer for the UXR Collective on Medium. I enjoy sharing my learnings, resources and tools with the community:
UX Advocate
I am a huge advocate for human-centered design best practices and helping the design community learn and grow:
March 2018 Ontario Service Design Guild: Presented the UX design journey gaining buy-in and collaborating with business, technology and government teams to build enterprise solutions.
November 2018 Ministry of Training Colleges and Universities: On the Expert Panel for an AMA event “Ask Me Anything - Engaging End Users” to answer questions on end-user engagement and people-centered design project
“Amy was able to bring different teams and people on board with ideas and outcomes; including people who were initially skeptical and on different pages.
She is energetic and passionate about users, creative in her solutions, collaborative and reliable.”
Schedule a Discovery Chat and we’ll take your idea from napkin sketch to strategy.
