https://amylin.design/portfolio daily 0.75 2025-09-05 https://amylin.design/portfolio/casestudy-ai monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/9a1abe65-ec10-4f8c-bf4c-095a2dbbf023/Screenshot+2025-09-15+at+3.24.23%E2%80%AFPM.png Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/5edc571c-3855-4537-a7cf-10d9421ef0f4/assumptions Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester - Make it stand out I led the team to clearly identify strategic areas we need to further understand to build a solution real students need and want. Risk vs. Data Strength https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/68e0f2ba-07db-46e0-a7f1-68a7534ba747/Livediary Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester I engaged the team throughout the human-centered research process and they acted as champions of the projects within their teams. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/7e876243-27c8-496a-b04e-9c58906ec83e/Screenshot+2025-12-05+at+12.14.16%E2%80%AFPM.png Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester I hosted weekly watch parties with 30+ cross-functional partners. This was an effective way to visualize what matters most to our customers (jobs, gains, pains). The outputs of the workshop resulted in helping our team design better AI-powered study solutions grounded on real user expectations. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/39563ff0-2d37-404d-af05-18ec608819fd/Screenshot+2025-12-05+at+12.15.06%E2%80%AFPM.png Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester - Make it stand out After the research wrapped up, I did a roadshow to share more broadly across the organization teams on how students prefer to use AI Tools & resources to study. Based on the student diary studies, the Marketing Team documented what made them think, challenges their assumptions, or changed their perspective on our students. The cross-pollination of insights led to new marketing initiatives. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/58478302-454d-4801-a5d5-f12f49427551/Screenshot+2025-12-05+at+12.18.31%E2%80%AFPM.png Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/250b8cf9-2066-4995-97b5-df1d987113f3/Screenshot+2025-12-05+at+12.19.09%E2%80%AFPM.png Portfolio - AI-Powered Tools: Why student needs & tool usage change during the semester - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amylin.design/portfolio/casestudy-blue monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1cefb303-bf8a-4b67-a09d-0769ca8f8802/cover Portfolio - Improving the UX Journey with Agents & Customers https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/cb38b210-8230-418a-9352-3d046156bca2/approach Portfolio - Improving the UX Journey with Agents & Customers Service Blueprinting Approach by Nielsen Norman Group https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/5590730f-63e5-49f5-8f4e-d19ae9c0ba72/find+allies Portfolio - Improving the UX Journey with Agents & Customers I led the creation of a stakeholder map, helping the team see every actor involved - from tutors, reviewers to support agents and system owners. This became the foundation for understanding the key players in the tutors onboarding journey. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/f4cb03f3-99c5-4f73-863d-3b067130cffd/survey Portfolio - Improving the UX Journey with Agents & Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/c36eec2c-6d1c-4bb1-9286-606843ab5f35/PERSONAS Portfolio - Improving the UX Journey with Agents & Customers - Make it stand out Based on the stakeholder interviews, I analyzed the insights and created Personas which made it easier to quickly digest each team’s goals, behaviours, motivation, and pains at a glance https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/c3d12b4f-8676-4075-bd43-673e7c7bd836/Screenshot+2025-09-03+at+10.27.57%E2%80%AFPM.png Portfolio - Improving the UX Journey with Agents & Customers https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/c5b953f6-181a-431a-ae24-21a541beb59a/Screenshot+2025-09-03+at+10.28.25%E2%80%AFPM.png Portfolio - Improving the UX Journey with Agents & Customers For the first time, invisible backstage processes were made visible, helping teams see exactly where tutors experienced friction and where staff processes broke down behind the scenes. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/9765c575-db26-45de-871d-fb3c2512955a/roadmap Portfolio - Improving the UX Journey with Agents & Customers Roadmap Influence: I partnered with the PM to map blueprint insights into MVP v1 and v2 - linking operational pain points with upcoming product requirements. https://amylin.design/portfolio/casestudy-law monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597953526622-6FSJK1PTA3BBJZ7HQMCX/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1598052351202-7GPTTN9Z9C6GBMKUW4OT/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws Service Design Model approach for BC Laws: Alignment, Discovery, Opportunities, Prototype & Test, Roadmapping and Implementation https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597954749568-JXLB90B9TW0A71AVWUDB/Screen+Shot+2020-08-20+at+1.08.21+PM.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws I led the team to complete the Research Plan Canvas which helps us plan human-centered design research. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597955222389-BT24VNPME483MLQFVEGB/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws In the field, speaking with real users to understand their journey, motivations, needs and pain points. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597961751128-7KRG4KE0K1E23OW2F3W7/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1598060531676-SBJKXPVANQG4RGNB8Y3L/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1598060100044-VZNPCVZL79WJWI5K0OMG/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597962619061-3PT6BZOFN24YH3T3BLFO/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws I hosted an in-person workshop to bring the team together to prioritize opportunities based on Impact and Feasibility https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597963270107-1R7AZICDE6QJE8JSGGBK/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws Roadmap purpose: I led to team to create a roadmap that would help the wider team understand how what they’re working on now relates to future work and priorities. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597964300297-9EOCIVX139MBVZNY3ZME/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597963981269-ZEOUINJ0ZCWCS0UX76TA/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1597963894159-P31YF7IXUONLPKK5YLU7/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1598053157345-MGSZ4EZTF7SY9RLXSKKN/image-asset.png Portfolio - Legal Design: Collaborating with Lawyers to Improve Access to Justice Laws https://amylin.design/portfolio/casestudy-brown monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570674860476-D7UQV9CUSOVUNH73W8R9/image-asset.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government - Digitizing Brownfields Land Redevelopment Program https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1569005907717-EYVLRBCX2XUQM6B0DPCY/DesignThinking+Process.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government Design Thinking Approach: A framework for innovation through empathize, define, ideate, prototype and test phases https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1567663066231-JJZM4FKKNGGLFV3EEVNQ/BrownfieldsBirdseye.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government In the Toronto downtown core, Brownfield land redevelopment property values were estimated to be $22.7 Billion https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570680592382-5SF77MXB63LH762YL0Y9/Brownfields-personas.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government I created Personas to help the broader team ground better decisions based on user motivations and behaviours. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1565725989439-DYXYV7KHWTTT8203IJY4/brownfields.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government I mapped the series of interactions that are necessary to fulfill the applicants needs and the resulting emotional states the end user experiences throughout the process. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570682310702-OGV4XPH0MPYXNM2UR01D/image-asset.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570688096140-LHYMDTPX1C6UKDR5C0ZW/image-asset.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570683155804-7QEHDHPWCZ1KDZH4U1KX/image-asset.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1569971135766-W7O74QKT5I1ORT9J1S5F/image-asset.png Portfolio - Process Redesign: Leading Policymakers and Application Processors to Improve Digital Government https://amylin.design/portfolio/casestudy-on monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1571018380916-K15Q20T7DBCM1VPLLWQH/image-asset.png Portfolio - Breaking the silos: Creating an excellent omni-channel partner intake experience - Creating an Excellent Omni-channel Partner Intake Experience https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1565727431240-JD8KIXU788J7YOU0V4X1/image-asset.jpeg Portfolio - Breaking the silos: Creating an excellent omni-channel partner intake experience - ServiceOntario handles over 35 million transactions every year, including health card applications, drivers licence and vehicle licence plates. However, due to service gaps, the current intake journey for interested ministries to partner with ServiceOntario is inconsistent, unclear and confusing. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1571021081786-S0J91N6N85DO3OWESQZA/image-asset.png Portfolio - Breaking the silos: Creating an excellent omni-channel partner intake experience https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1571021095302-E0ACL0ORL7FUSYMQ43OA/image-asset.png Portfolio - Breaking the silos: Creating an excellent omni-channel partner intake experience https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1567662655926-N6KM2M4DVT1OB2QJM39U/onboarding%2Bscreenshot.png Portfolio - Breaking the silos: Creating an excellent omni-channel partner intake experience https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1567662814157-8JZ0NA1KDQV5UOEPRSZY/sketches+wireframes.png Portfolio - Breaking the silos: Creating an excellent omni-channel partner intake experience https://amylin.design/portfolio/casestudy-gis monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570834391955-SK7J2D1YJG0HWZ0AFXJW/image-asset.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps - Uncovering Diverse User Needs for GIS Maps https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570835614239-FBVHR64DVWVMRO1CNXBQ/image-asset.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps The current website information architecture is outdated and required a design refresh. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570839344116-4VTZJWC7M86TDBTL5S42/EA-CALL+CENTRE.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps Why we should care about usability: “Search Assistance” was the leading type of Inquiries from 2016 - 2018 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1565726405937-SH2WXWSOWK0I10OV6N8A/image-asset.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570838122816-M81NJ4846L0EIOAHTVV2/image-asset.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570843357565-IE47ZKNU7CI6J4DY47PK/EA-QUOTE.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1567663854303-1NSWWO8INJOQGKPUKA7H/AEworkshop.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1569971264252-X66XC6C5G5NUE875ML35/image-asset.png Portfolio - Environment Design: Uncovering diverse user needs for GIS maps https://amylin.design/portfolio/tag/Legacy+system+modernization monthly 0.5 https://amylin.design/portfolio/tag/service+blueprint monthly 0.5 https://amylin.design/portfolio/tag/eForms monthly 0.5 https://amylin.design/portfolio/tag/Strategic+Research monthly 0.5 https://amylin.design/portfolio/tag/digital+service+transformation monthly 0.5 https://amylin.design/portfolio/tag/journey+mapping monthly 0.5 https://amylin.design/portfolio/tag/Diary+Study monthly 0.5 https://amylin.design/portfolio/tag/Database+Design monthly 0.5 https://amylin.design/portfolio/tag/Partnerships monthly 0.5 https://amylin.design/portfolio/tag/Business+process+re-engineering monthly 0.5 https://amylin.design/portfolio/tag/GIS monthly 0.5 https://amylin.design/portfolio/tag/Enterprise+UX monthly 0.5 https://amylin.design/portfolio/tag/AI+Research monthly 0.5 https://amylin.design/portfolio/tag/Intranet monthly 0.5 https://amylin.design/portfolio/tag/map+tools monthly 0.5 https://amylin.design/portfolio/tag/paper+prototyping monthly 0.5 https://amylin.design/portfolio/tag/website+redesign monthly 0.5 https://amylin.design/portfolio/tag/service+design monthly 0.5 https://amylin.design/about1 daily 1.0 2026-01-27 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1565724073302-0EB0O1YAGU3NHU592CE4/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1595913432599-7D0UL0BMUOSP8R07SR6L/bluepink.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1595917045504-X5Q29JL5J4X3244LTECN/liteblue.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1595918787537-STJSQS11MNCLVP9VPY4L/bluepink.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1622669080780-9TAJTXW4P4FSWS7HY5YO/bluepink.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/ebe655bd-5556-4e8b-ba33-f8406932b95d/learneo About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/0df93c2d-d6ea-4345-9c27-0dcebba8ab2c/Screenshot+2026-01-08+at+1.01.02%E2%80%AFPM.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1562284844540-P38HOYRB96JQ36NLYMN1/Government+of+Ontario About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1562285039608-K8R1TO3AJJYCNPXBY4FV/Government+of+British+Columbia About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1562284903760-5J3ACF9LQVAQH0M8QBUL/First+People%27s+Cultural+Council About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1562864462300-FO8FI0DX920M0BHGG3LJ/image-asset.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1562283892046-2E9GEU526YP59YFX6BKZ/image-asset.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1607036319413-GQTQ9VI4TIAVXH56N8B0/image-asset.jpeg About - Hi, I’m a UX Lead based in Vancouver! I have over 10+ years of experience driving strategic research that shapes product direction and builds user-centered culture. I mentor forward-thinking teams to co-design delightful digital solutions using empathy and human centered design-thinking to create products and services that people actually want. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1595966238259-O9VSJ5BFBSTO997S5CTB/venn.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1757975206058-WJ12Y61WZ019O9DE12KK/aesthetic+ipad+notes.jpeg About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/4f52ace9-cc91-4acc-a631-4c1f2031d740/service+bluepriting.png About https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1598061284136-U2VIXI5DSVM2MVCGPDGN/BC+Laws.png About https://amylin.design/134 daily 0.75 2019-10-14 https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570514891622-BATS29HV7AWBGS8ZHBZH/BLUE+SQ+BACK.png Brand Styles https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570643828369-BCARFNSG7KY3K0HVH2QI/brainwhite.png Brand Styles https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570650527732-VYP40JC8QFJ604ONSDBW/darkblue.png Brand Styles https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1565913993685-L4WTGD5UKJE5M0DSI6KQ/image-asset.jpeg Brand Styles - Hi, I’m a UX Research and Strategy Consultant based in Vancouver I help organizations gain a competitive advantage by uncovering the unmet needs of users to design outstanding end-to-end product experiences. https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1565894977168-4N59QW5CROGT88AOIOZ2/image-asset.png Brand Styles https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570474855656-ZCL0WKAZ4TAWHROUTZDG/image-asset.jpeg Brand Styles - TITLE: OVERLAP IMAGE asdfasdfasdfasdfasdfasdfasdfasdfasdfasdfasdfsadf adsfadsfasdf https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570474880627-2JD4LHCEEIN6PGR40PSX/image-asset.jpeg Brand Styles - TITLE: THIS IS A CARD IMAGE asdfasdfasdfasdfasdfasdf asdfasdfsdaf https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570474907128-P5B9PQU6WNLZLZC1NZUU/image-asset.jpeg Brand Styles - TITLE: COLLAGE IMAGE SLDFKJSLDFKJLSDKFJLSKJDFSDF SDFJSHDFKJSHDFDF https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570474930229-BWX568X7U98UUAOEYSCC/image-asset.jpeg Brand Styles - TITLE: STACK IMAGE HERE asdfasdfasdfasdfasdfasdf asdfasdfadsf https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570476961925-05FAOC6WVZ7UEXAJ1PH8/06.png Brand Styles - TITLE: THIS IS A POSTER HEADLINE IMAGE asdfasdfasdfasdfasdfasdfasdfasdf https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570657086914-1GI8H2D630F5TX7Z8A8X/orange.png Brand Styles - USER EMPATHY Product Strategy Framing the Problem UX Research https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570642677274-DKQGON9ZLEBD44UZY6BE/lime.png Brand Styles - IDEATION Information Architecture Design Workshops UI\UX Design https://images.squarespace-cdn.com/content/v1/5afb89dab27e39907ec7095e/1570642689648-LZLENJQBTEUCD6TUBJCB/blue.png Brand Styles - EARLY VALIDATION Rapid Prototyping Usability Testing Roadmapping